Web development · Sarajevo

Web development in Sarajevo — sites that rank and convert

CodeLoop Studio does web development in Sarajevo: marketing sites, booking flows, and product pages that load on a phone and convert. We write in English and Bosnian. Buyers are often in the US, UK, and EU; the named team sits on Dobrinja. This is the website brief — not an app-store binary, and not a logged-in dashboard.

Hotel websites More than Lashes

Designers collaborating on a website layout — Photo by fauxels on Pexels

A site with a job, not a PDF in a browser

Most briefs we see start as “we need a modern website.” That is not a brief. A site has a job in the first week: a call from a phone, a booking on a calendar, a catalogue someone can share, or a sales deck that does not bounce. Web development at CodeLoop Studio in Sarajevo is that job — titles, internal links, and Core Web Vitals planned with the information architecture, not bolted on after a designer exports frames.

Buyers are often in the US, UK, and EU. The named team sits on Dobrinja. Kickoff can be in person if you are in the city; most builds run remotely. English and Bosnian, with honest URL structure when you actually have two languages — not five fake flags. If you need a logged-in ops console or an installable PWA, that is PWA and web services, a different product. If you need rooms, languages, and a path off Booking.com, start at hotel website development.

A scoped estimate lands within 24 hours of a usable brief. You get questions that narrow scope, not a moodboard.

Sarajevo studio, remote default, no ranking promise

CodeLoop Studio sits at Bulevar Branioca Dobrinje 15 in Sarajevo. Kickoff can be in person if you are in the city; most builds run remotely for clients in Bosnia, the US, UK, and the EU. English or Bosnian, with honest URL structure when you actually have two languages. We ship marketing sites, service pages, and product education — Next.js when you need speed and crawlable HTML, a CMS or a thin admin when your team must edit without a ticket. Titles, internal links, schema, and Core Web Vitals are planned with the information architecture. Forms have somewhere to land. The site still has to work for a founder in London opening it on a train.

Local businesses that need bookings without a phone tag, B2B teams that need a site sales can send, and product companies that need a public face that ranks: that is who this is for. You do not have to be in Bosnia to hire us. If you need an installable PWA, offline shell, or a logged-in ops console, that is a different product. A focused company site usually ships in weeks when scope is honest. Custom mobile and software products sit in the 3–9 month band — we will not sell those as a website.

More than Lashes is a branded lash site with services, academy content, and online booking. SD Nail Studio takes a booking, not a gallery that dead-ends. DigitalPlay is a webshop. Technical SEO is in the build. We do not sell a separate SEO package as a surprise, and we do not promise a first-place ranking. Ranking still needs content and time. You keep domain, hosting, and Search Console.

What we freeze before the palette

The job of week one

One conversion must work: call, inbox, calendar, or catalogue. “Make it look premium” is not a requirement we can estimate.

Who arrives, and on which language

Phone first. English, Bosnian, or both with real URLs. We will not invent hreflang for markets you do not serve.

Old URLs if you already rank

Redirects belong in the brief. A redesign that kills indexed pages is a content loss, not a visual upgrade.

Where the enquiry lands

Mail, calendar, WhatsApp, or CRM. A form without a destination is decoration. We wire it before we style it.

Who edits after launch

If your team publishes weekly, you need a CMS. If you ship campaign landings twice a year, a codebase is often enough.

Who holds the keys

Domain, hosting, and Search Console stay yours. Handover is not a subscription to our login.

How a Sarajevo website build actually runs

01
Brief and the conversion
A short document, not forty slides. What the site must do, who edits, whether you have a live domain. If the job is an app or a shop, we say so before a contract.
02
Map with search intent
Title, H1, internals, and schema go into the sitemap. SEO is not a plugin we install on Friday.
03
Copy before mockups
We write or edit English (and Bosnian when the pair is real). Lorem ipsum locks a bad phone layout.
04
Design on real content
Frames arrive when we know headline length and form fields. One team designs and builds, so the mock is not a fantasy handed to a later vendor.
05
Build and staging
Next.js when you need speed and metadata control; a CMS when editors cannot wait on tickets. Forms have somewhere to land.
06
QA on a real phone
Speed, CTA, tel links, cookie banner if you need one. Most enquiries arrive from a small screen.
07
Launch, redirects, Search Console
Sitemap, Open Graph, indexing. We do not promise a first-place ranking. After go-live we can stay for content and the next campaign landing.

Case study

More than Lashes

A path to a booking, not a gallery. Same discipline on SD Nail Studio: a salon site that takes a date, not a folder of photos.

Open case →

How long this takes, and what it is not

A focused company site in this studio usually ships in weeks, not quarters, when scope is honest and copy exists. A portal with login, or a shop with checkout, is a different calendar. Custom mobile and software products sit in the 3–9 month band — that is not website development and we will not sell it as one.

DigitalPlay is a storefront with a cart. LipoDIETA has a public web surface next to a mobile product. Same metadata discipline, different job. If you are a European team that wants CET overlap without a mailbox in your capital, the honest page is a web agency for Europe.

Send the brief through the online estimate. You keep the domain. We keep the build accountable.

Before you send a brief

One sentence for the first week
“A guest books a slot from a phone” is a brief. “Make it wow” is not.
How you take enquiries today
Instagram DM, a dead form, a phone that rings — all of that is input. You do not need a technical spec.
The channel you actually answer
Use the estimate form or start from the homepage. Kickoff on Dobrinja or online.

Frequently asked

Both. CodeLoop Studio is based at Bulevar Branioca Dobrinje 15 in Sarajevo. Kickoff can be in person if you are in the city; most builds run remotely for clients in Bosnia, the US, UK, and the EU. English or Bosnian. We reply to briefs within 24 hours.

Recent web work includes More than Lashes (salon booking), SD Nail Studio (salon site with a path to a booking), DigitalPlay (digital-products webshop), and LipoDIETA’s public web surface. Full write-ups live on the case-study pages. Typical marketing sites are weeks, not quarters; product-grade web takes longer.

Technical SEO is in the build: titles, headings, internals, schema, performance. We do not sell a separate “SEO package” as a surprise. Ranking still needs content and time; we set the structure so that work is not wasted.

Next.js when performance, custom design, and SEO control matter. A CMS when your team must publish daily without engineering. We recommend after we see who edits the site and what the pages must do — not as a default religion.

No. We ship English, Bosnian, and bilingual sites. Hreflang and URL structure are part of the build when you have two languages.