Case Study
More Than Lashes case study
More than Lashes BM is a lash salon and academy in Sarajevo. We designed and built morethanlashesbm.com — the public brand, the service list, and a four-step booking flow so clients stop chasing appointments over Instagram.
The site carries the salon’s champagne-and-bronze look: warm cream, deep brown type, and a bronze book-now action. Bosnian and English sit side by side. Berina Mahović’s academy enrolments live in the same product, not a separate tool.
Tools used:
Product overview
Clients land on a brand page, not a generic scheduler. They read the salon story, pick a signature set — Russian volume, wet look, anime / wispy — and book a slot. The same site hosts the Lash & Brow academy: programmes, dates, and a registration form for Berina’s next group.
Challenge and goals
Lash studios often live on Instagram and the phone. That looks busy and books poorly: no prices in one place, no calendar, no way to send a friend a link that actually completes a booking.
The goal was a site that feels like the salon — quiet, precise, a little luxurious — and still gets someone from “I want volume” to a confirmed time without a back-and-forth. Academy students needed the same clarity for courses.
Target audience
- Clients booking lash and brow treatments in Sarajevo.
- Returning guests who want a correction or a familiar set without calling.
- People discovering the salon from Instagram and needing a real website to trust.
- Artists applying to BM Lash Academy programmes and group dates.
Technological aspects
The product is a bilingual Next.js site with a four-step booking flow (service, slot, details, confirm), a treatment catalogue with duration and price, and an academy section with programme lists and enrolment. Content and booking share one brand system so the calendar does not feel bolted on.
Live website
Homepage, online booking, and the Lash & Brow academy on morethanlashesbm.com.
Conclusion
More than Lashes BM now has a public face that matches the work in the chair: branded pages, a calendar clients can finish alone, and an academy that enrols from the same domain. See it live at morethanlashesbm.com.