A useful website brief is ten decisions, not a moodboard. Freeze these and the estimate is honest. Skip them and you pay for a shop while receiving a brochure — or the reverse.
CodeLoop Studio in Sarajevo will ask these on the first mail. The build page is website development. Process after the freeze is website development notes.
The ten
1. Site, shop, or app. One contract. The split.
2. One action. Enquiry, book, call. Three buttons is how none fire.
3. Who owns the inbox. A form to nobody is decoration.
4. Languages. What you will actually write and maintain.
5. Proof you already have. We will not invent clients. SD Nail Studio is an operator site we shipped — yours must be yours.
6. Domain and Search Console in your name. Non-negotiable.
7. Who publishes after launch. If nobody, skip the news CMS. When not WordPress.
8. Photos of this business. Stock interiors from another city do not carry a local query.
9. Deadline that is a date, not a vibe. “ASAP” is not a freeze.
10. What is out of scope. SEO #1, a shop, an app — name them as later or never. Cost honesty: website cost in BiH.
How to start
Answer as many of the ten as you can in one mail. We reply within 24 hours — online estimate or contact.