Company Websites: Enquiry, Proof, Not a Brochure Pack

A company website has to survive a sales link pasted into mail at 16:40: who you are, what you sell, proof a stranger can check, and an enquiry that lands on a person who answers. A PDF of services with last year’s address is not that page.

CodeLoop Studio in Sarajevo builds sites for firms when the job is findability and a clear next step — not a logged-in product and not a cart. The commercial page is website development. This article is the company-shaped brief: legal name, offer, who owns the inbox.

What firms actually search for

A company-website search is usually a procurement or owner brief: we need to look like a company when a buyer in the EU opens the URL. That is not a freelancer portfolio with a slogan. It is a sitemap you can defend — home, offer, proof, contact — and copy that matches how people search, not how the brochure committee writes.

If the real job is checkout, that is a shop. If staff will live inside the URL all day, that is an app. Say which one you are buying. The split is website development notes.

What we freeze for a company site

• One action. Quote, call, booking. Three competing buttons is how the enquiry dies.

• Proof you already have. We will not invent clients, headcount, or revenue. More than Lashes and SD Nail Studio are sites we shipped for real operators.

• You keep the accounts. Domain, hosting, Search Console. Handover is part of the site, not a footnote.

• Languages as a product choice. Bosnian for BiH buyers. English when you sell out of country. Not a plugin that still says “shipping” at the footer.

This is not an agency white-label, and not a city postcard

If you are an agency and the client stays yours, that brief is websites for agencies. If you need a Tuzla-shaped B2B catalogue, that intent is websites for Tuzla teams — industry, not a lakeside hero. The stack we often ship is Next.js website development, after the map, not as a religion on the first mail.

How to start

Send the URL you have (or say you have none), who should get the enquiry, and the one action that matters. Ten decisions that save a rewrite are ten things before a site. Reply in 24 hours — online estimate or contact.