Case Study
TaxiView case study
TaxiView delivers bright, engaging media content to in-cab tablets so passengers see campaigns while traveling. We built a product flow optimized for visibility, stability, and repeat playback throughout daily routes.
The ecosystem combines tablet playback UX with campaign management workflows, helping teams publish and control content across multiple taxis with predictable behavior.
Tools used:
Product overview
TaxiView is an in-cab media platform for passenger-facing tablet experiences. It supports campaign playback in moving vehicles and gives teams better control over what content appears, when it appears, and where it runs.
Challenge and goals
In-cab environments require highly reliable playback and readable interfaces under varying light conditions. The challenge was to deliver smooth campaign loops while keeping the system simple for operations teams to manage.
We focused on playback stability, campaign readiness, and clear dashboard controls so teams can update content quickly and maintain consistency across devices.
Target audience
- Taxi media operators running tablet ad campaigns.
- Brands seeking high-frequency passenger impressions.
- Teams managing campaign rollout across multiple vehicles.
- Operations staff monitoring playback and scheduling quality.
Technological aspects
The platform architecture supports continuous media playback, campaign organization, and dashboard-level management workflows. We optimized UI states for tablet form factors and built reliable flows for repeated daily usage in active transport environments.
Other screens
Reserved area for full-width tablet screens and campaign dashboard snapshots.
Conclusion
TaxiView combines bright visual delivery with reliable in-cab execution. The product enables scalable campaign playback and operational control for teams managing taxi media networks.