Case Study

# More Than Lashes case study

More than Lashes BM is a lash salon and academy in Sarajevo. We designed and built morethanlashesbm.com — the public brand, the service list, and a four-step booking flow so clients stop chasing appointments over Instagram.

The site carries the salon’s champagne-and-bronze look: warm cream, deep brown type, and a bronze book-now action. Bosnian and English sit side by side. Berina Mahović’s academy enrolments live in the same product, not a separate tool.

Tools used:

* Online booking
* Salon brand
* Academy
* Web platform

[Visit website](https://morethanlashesbm.com/)

![More than Lashes BM homepage — soft luxury beauty, book appointment and services](https://www.codeloop.ba/_next/image?url=%2Fimages%2Fmorethanlashes-case-hero.png&w=3840&q=75)

## Product overview

Clients land on a brand page, not a generic scheduler. They read the salon story, pick a signature set — Russian volume, wet look, anime / wispy — and book a slot. The same site hosts the Lash & Brow academy: programmes, dates, and a registration form for Berina’s next group.

## Challenge and goals

Lash studios often live on Instagram and the phone. That looks busy and books poorly: no prices in one place, no calendar, no way to send a friend a link that actually completes a booking.

The goal was a site that feels like the salon — quiet, precise, a little luxurious — and still gets someone from “I want volume” to a confirmed time without a back-and-forth. Academy students needed the same clarity for courses.

![More than Lashes BM booking — step 1, choose a lash treatment and price](https://www.codeloop.ba/_next/image?url=%2Fimages%2Fmorethanlashes-challenge-visual.png&w=3840&q=75)

## Target audience

* Clients booking lash and brow treatments in Sarajevo.
* Returning guests who want a correction or a familiar set without calling.
* People discovering the salon from Instagram and needing a real website to trust.
* Artists applying to BM Lash Academy programmes and group dates.

## Technological aspects

The product is a bilingual Next.js site with a four-step booking flow (service, slot, details, confirm), a treatment catalogue with duration and price, and an academy section with programme lists and enrolment. Content and booking share one brand system so the calendar does not feel bolted on.

## Live website

[Open live site](https://morethanlashesbm.com/)

Homepage, online booking, and the Lash & Brow academy on morethanlashesbm.com.

[![More than Lashes BM homepage — hero, reviews and signature services](https://www.codeloop.ba/_next/image?url=%2Fimages%2Fmorethanlashes-case-hero.png&w=3840&q=75)](https://morethanlashesbm.com/)

[![Online booking — choose a treatment to start a four-step appointment](https://www.codeloop.ba/_next/image?url=%2Fimages%2Fmorethanlashes-challenge-visual.png&w=3840&q=75)](https://morethanlashesbm.com/)[![Lash & Brow academy — programmes, dates and enrolment](https://www.codeloop.ba/_next/image?url=%2Fimages%2Fmorethanlashes-cover.png&w=3840&q=75)](https://morethanlashesbm.com/)

## Conclusion

More than Lashes BM now has a public face that matches the work in the chair: branded pages, a calendar clients can finish alone, and an academy that enrols from the same domain. See it live at morethanlashesbm.com.

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